For Chick-fil-A, the future of fast food is in your living room, not the coveted restaurant.
The restaurant chain opened two prototype restaurants last week that are devoted to fulfilling delivery and catering orders. The company also started testing meal kit services this summer as well.
Chick-fil-A is staying ahead of the e-commerce trend by getting creative on how to reach people at home, work and parties, CNN Business reports. The company is aiming to be convenient for its customers, and in order to do so they are dedicated to exploring off-premise opportunities.
According to CNN Business, the new restaurants don't have dining rooms so that kitchens can be larger and are cash-free. The chain encourages customers to download its mobile app and order directly off of that.
Nearly two-thirds of consumers believe that fast food restaurants should off more delivery and takeout options, and at least 46 percent say that they'd be more inclined to pick up an order from a restaurant if there was a dedicated pick-up area, according to research done by Mintel. Currently, at least 27 people have ordered delivery directly from a restaurant online or through an app in the last three months, CNN Business reports.
Chick-fil-A is staying ahead of the off-premise business curve by going cashless and opening delivery and pick-up only locations. Their methods are working, too. The chain has grown tremendously in recent years, generating $9 billion in sales in 2017.
CNN Business reports that Chick-fil-A's meal kit test is expected to end in mid-November and will decide how to move forward. However, the chain does plan to open more catering- and delivery-only restaurants in 2019.