Groundbreaking research, conducted by McKinsey & Company and commissioned by IDFA, provides a new perspective on the steps dairy leaders can take to capture future growth in domestic and international markets.
Appearing in a Dairy Forum capstone session in January, the consultants outlined the insights gleaned from in-depth interviews with more than 50 CEOs of international dairy companies and a survey of more than 1,000 American households.
A new whitepaper, "A winning growth formula for dairy," details the study's findings and includes several data-driven recommendations for the dairy industry to consider.
Download the white paper here.
Members with questions may contact Heather Soubra, IDFA chief of staff, at firstname.lastname@example.org.